I bought this oil because it's the only olive oil considered low-histamine, and my son is on a low-histamine diet. We have five kids and an already-high grocery bill, so I was nervous about buying something that seemed expensive compared to what we had been previously buying. I already grimaced when I bought other brands from the store since I have never liked olive oil. The taste was very off-putting to me, and it always left a coating in my mouth, even when we spent a bit more to try something new here and there. My husband and kids really like olive oil on their salads, though, so I went ahead with the purchase and really only planned on using it in this way.
Our order arrived almost three weeks ago. The day it got here, out of curiosity, I tasted it, totally expecting to hate it as much as I hated all other olive oils. I was shocked to find that I actually loved it... it wasn't even a neutral "okay, this isn't as bad as others" feeling... I genuinely enjoyed it. I couldn't believe how light and sweet and clean it was. I started using it on almost everything I made. I've replaced many of the other cooking fats I was using with this oil, and I even mix it in with smoothies and yogurt. I honestly haven't found a food/meal yet that it doesn't take to the next level.
I'm planning on trying it as a part of my skincare routine, also.
I couldn't be more surprised and pleased with how valuable it has become to our family.